---
title: Memory & personalization
description: How IsonAI memory works — what is remembered, the /memory page, Incognito mode, folders, and how to control or delete everything.
last_verified: 2026-07-17
---

# Memory & personalization

IsonAI remembers preferences and important facts about you across sessions, so you don't have to explain everything from scratch — and all of it stays under your control.

## What is remembered

- **Facts you share** that are relevant long-term: your preferred name, occupation, city, language preference, answer-style preferences, project context.
- **Relevant context from past conversations** — when a new question relates to an earlier discussion, IsonAI can recall the relevant parts from your own history.

What is **not** stored as memory by default: dated one-off events (such as "besok saya rapat jam 3"), and [incognito](#incognito) conversations.

When a fact changes — a new job, a new city — the memory is updated, not duplicated; the old fact is marked as historical.

## Viewing and managing memory

Open [isonai.net/memory](https://isonai.net/memory):

- **Profile summary** — a short narrative composed from what is remembered.
- **Fact list**, item by item — add new notes, edit, or delete specific facts.
- **Regenerate the summary** at any time.
- **Delete all memory** at once.

Memory can also be **turned off entirely** from Settings (Memory section) in chat.

## Incognito

The incognito icon in the top bar starts a conversation that **leaves no personalization trace**: it does not appear in history, is not used for cross-conversation recall, does not update memory, and is not used for personalization. It applies per conversation — the next chat is back to normal. Display settings such as language and theme still apply.

What you should understand plainly: **"does not appear in history" is not the same as "not stored"**.

- Incognito conversations are still processed and **stored server-side with an incognito flag**, subject to the same account and service retention policy — Incognito is not automatic deletion, and it is not an ephemeral mode.
- Incognito is also **not an automatic exclusion** from the use of content to improve the service; the governing terms are the [Privacy Policy](https://www.isonai.net/privacy), and opting out goes through the official channel ([privacy@isonai.net](mailto:privacy@isonai.net)).
- Because they do not appear in history, incognito conversations **cannot be deleted individually** from the interface. Deleting your account deletes all your data, including incognito conversations; for other deletion requests, contact [privacy@isonai.net](mailto:privacy@isonai.net).

Use Incognito when you do not want a conversation to influence personalization or show up in history — not as an assurance that data is not stored.

## Folders separate memory

Cross-conversation memory from a [folder](/en/projects/) is only used inside that folder — different project contexts never leak into each other.

## How memory is used in answers

- Memory is used only when **directly relevant** to the question. Unrelated habits or sensitive data are not dragged into answers.
- Your memory and history are **never sent out** through search queries or requests to external sites — see [Tools & agentic behavior](/en/tools/).
- Requests to dump sensitive data in bulk that is unrelated to the topic are refused for your own protection; conversations that are genuinely about a sensitive topic are still served normally.

## Isolation between users

Memory is per account. No mechanism carries memory, conversations, or answers from one user to another.

## Deletion

- Delete individual facts or all memory from [/memory](https://isonai.net/memory).
- Deleting a conversation removes it from history and from context recall.
- Deleting your account permanently deletes conversations, memory, preferences, and connected-service authorizations — completed within 30 days. See [Privacy & data](/en/privacy/).

## Related

- [Privacy & data](/en/privacy/)
- [Folders & projects](/en/projects/)